WTH Is Personal Branding?
June 12th | by Beth Campbell DukeIf you’ve been wondering what ‘Personal Branding’ is, exactly, you’re not alone. Personal Branding expert, Dan Schawbel, has tried to ...
What IS Personal Branding?
I'm asked this a lot! Personal Branding is a process that empowers people to find their voice - and gives them the tools to use it. Personal Branding is used by people for a variety of purposes:- Personal awareness and growth
- Career exploration and development
- Small business and personal marketing
The 'Official' Definition of Personal Branding
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.
~ Dan Schawbel, Personal Branding 'Guru'
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Thank you for such an inspiring and encouraging introduction to YOU. Generally I am dubious of ads that say only X number of steps can change your life, generally they are broad or common knowledge and often the facilitators are not teachers. Much of what you said applies to ME and MY situation and a lot of it I had never heard before. Your expertise teaching made such a difference to the quality of your presentation!Beth is a fantastic instructor and she will open your eyes to so many possibilities.
I really enjoyed our time together and learned a lot. Things continue to come more into focus for me. For sure, one of your many gifts is empowerment.
@CampbellDuke is speaking my language – Focus on Strengths. #coaching
2011So enjoyed your presentation last night … got me really thinking… I’d be happy to spread the word about your upcoming seminars.
Internet Marketing Made Easy" rel="nofollow">Author & Internet MarketerSo enjoyed your presentation last night … got me really thinking… I’d be happy to spread the word about your upcoming seminars.
Internet Marketing Made Easy" rel="nofollow">Author & Internet MarketerA must-see if you want to market YOU. Beth has a gift that can help you help yourself.
Compelling and humorous talk. @Unmarketing becomes @UnTeaching.
IdeaWave Conference" rel="nofollow">2011Beth was very personable and well spoken. She offered an intelligent and creative approach to her talk, and backed it up with quotes and statistics.
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